Tuesday 8 July 2014

History of Music Videos

A very early example of a music video was in 1929 where singer Bessie Smith appeared in a short film Saint Louis Blue's which included a dramatised performance of the song, another early example being in 1940 Walt Disney released Fantasia which was an animated film based around a classical piece of music.

In 1959 J.P 'The Big Bopper' Richardson was the first person to use the phrase "music video"in an interview with a music magazine.

In the 1964 The Beatles created a music video for A Hard Day's Night directed by Richard Lester. This film arguably set out the basic visuals of todays music videos.

In the 1970s Top of the Pops was important to promote the musicians music. The show had strict limits on the number of videos they showed meaning a good video would increase a songs sale as viewers wanted to see the video again next week.

In 1981 MTV was launched with the first video aired being Video Killed the Radio Star by the Buggles. Some see MTV as a good thing as it successful and as a new artform in popular culture however, some see it in a bad way as the success of a music video can depend on the appearances of the people featured in them. In 1984 Michael Jackson took the narrative music video to a new level through Thriller by using a short film to promote his music.

In 2009 Vevo was founded, it shows music videos across the web with videos from two of the "big three" major record labels, UMG and SME. People can view the music videos shown by Vevo across sites such as Youtube. The launch of Youtube in 2005 allowed amateur and professional artists to release their music online to a wide audience. Youtube is now dominated by music videos and is the No. 1 platform for watching music videos.



No comments:

Post a Comment