Progress Link Post

Initially I thought I was just making a music video but after this lesson I have realised I am making more than that. The music video is going to be selling something to the audience, its not just selling the song but also what people want or what they aspire to. For example a song that is based on love will have lyrics that will people will be able to relate or want to be able to relate to when it comes to love. The song will also have a music video with it showing a perfect relationship where the couple are happy and everything is working out. This will appeal to people because they would aspire to be in a relationship like that so the music video will be selling them the ideals that they would want in their relationships.

This song and video are a good example of the perfect relationship and love working out. The audience watching this will want to feel like this at some point in their lives and for love to work out for them. It meets certain people's aspirations and dreams.

From learning this I now need to apply the theory that the music video will mean a lot more to my audience than just listening to a song and watching a music video and it should meet something they want in order for it to appeal to them and stand out for them as something memorable. I need to ensure I keep this in mind when making my product.

Iconic Music Video Directors

Directors such as David Fincher have directed music videos as well as films. A few examples of music videos he has directed are Vogue by Madonna and Janie's got a gun by Areosmith along with poplar films Seven, Fight Club and The Social Network. He started off doing pop music videos (madonna) before he got into film. When he filmed Janie's got a Gun in 1994 he made it a mini-movie staged like a thriller and from this he went on to film Seven a year later. He has now had 2 academy award nominations both for best director. He has also won two grammy awards for best music video and 3 MTV awards for best direction.

Spike Jonze is mainly known for his direction of music videos however he has also directed a few films as well. He directed Buddy Holly for Weezer back in 1994 where he puts them in the sitcom Happy Days performing the song. His best video being Sabotage by the Beastie boys which won 4 MTV music video awards with Jonze winning best director. Sabotage uses a montage of typical 'cop' clips making it fast paced and entertaining which makes it compatible with the song.

Francis Lawrence has had a successful career filming music videos, working for people such as Beyonce, Green Day, Avril Lavigne and Lady Gaga. Lawrence was know for his original and imaginative music video scripts and visual directing style. From music videos he has gone on to direct films such as I am Legend and The Hunger Games: Catching Fire. 

Audience Research Questionnaire

Reseach on Digipak Adverts

The pictures used on the advert will follow the design or be the design of the digipak cover. The largest text on the advert will be the artists name to make it clear who is being promoted. There is commonly an 'includes' list letting people know which of the artists popular songs will be on the album. The date of the album release will also be clear.

This advert for Marina & the diamonds follows all the typical conventions for an album release advert. The artists name is clearest with the picture being of her and central so she has all of the attention, the is nothing else in the image to distract the audience attention. The is an includes list at the bottom listing her most popular songs that will be on the album. This advert also promotes her single "Shampain" by showing the single cover. 

This advert for Coldplays album Myloxyloto also follows the typical conventions of the adverts as the picture is the same as on the album cover, which all follow the same theme. The name of the album is the main text on the advert and it is central, this is what they want to sell to the audience the most. The release date and band name is also on the advert but they aren't as prominent, there is further text on the bottom of the advert giving further information on pre-sales and singles already for sale. The atypical things about this advert is the lack of an 'includes' list, this could suggest they are so much of a popular band that people would know there songs already, they don't need to be reminded. 

                                

This advert for Rihanna's album loud would probably be designed to be a double page spread in a magazine or a billboard advert. This is a typical algum release advert. Photos of the artist are key in the advert meaning it is clear who's music is being advertised, this is supported by the artists name in large print on the top of the advert. A photo of the album is also included on the advert so the audience know what to look out for when they are buying music. The release date is clear at the bottom of the advert. Minimal amounts of text are used so the audience only get the information they need and aren't distracted by anything else.