In the media recently it has been discussed whether there should be age ratings on music videos, like there are on films, as people are becoming considerably more concerned about the extent of sexual content in music videos that children have access to. Companies such as YouTube say they are committed to the idea but technical change may take time and Vevo have agreed to trial the scheme. Three of the biggest labels in the UK - Sony, Universal and Warner Brothers - have all also agreed to take part but it will only apply to artists signed to UK labels. The BBFC will be deciding what age ratings to give the videos like they do for films. David Cameron is piloting the scene and has said he wants "to help parents protect their children from some of the graphic content in online music videos".
Vevo have said "While Vevo is a supporter of artist expression and free speech, we do believe it is important to inform parents and viewers about any music video programming we distribute that may not be suitable for all viewers."
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